Founder of Bag’in, Kåre Normann Sekkesæter’s best tip is to dare to talk about the idea with others. He has, among other things, received good advice from the Patent office on how to best protect his products.
“You will never succeed if you do not dare to get help from others to develop your idea.”
It all started Easter 2016, when he was going to open his hut at Hvaler on the south coast of Norway after winter. Together with his mother-in-law, Kåre considered the unaccompanied, six-month-old Tarpaulin. The Tarpaulin was blown away, and only a few rope stumps hung around the furniture.
“We thought we had wrapped this well in the fall, but still did not hold it. I thought that there may well be a better solution than this, but without finding anything in the market, I came up with the idea of making something myself that could protect the unbroken furniture through a whole winter without it blowing, “says Kåre.
Together with his mother-in-law, he laid a plan. Kåre bought in materials and mother-in-law sewed the first prototype storage bag for outdoor furniture. Eventually they tested the prototype of their own and neighbors ‘ outdoor furniture, and the reaction from the neighbors was very positive.
Is this a problem for the customer?
Kåre knocked on over 100 doors around the neighborhood, to known and unknown, to ask if he could wrap their unfurnished furniture. That way, he got insight into both the types of outdoor furniture people have, and not least if this was a product that people needed themselves and would pay money for.
“When people say ‘ one that I need too ‘, then you know that your idea has a good potential!”.
“Of the 120 people I spoke to, so was over 70 of them willing to buy a bag as fast as I got it in production, without them even knowing the price or how it would look in the end.” I realized then that I had a product with a very big potential. ”
Kåre established a company, and then started a long journey of over two years of testing and error of various materials, design and development.
A good team
Kåre knew from experience that the best companies consisted of teams that complemented each other in experience and competence, and in 2017 he got with him Krister A. Pedersen. Krister worked as CFO in XXL, and had the background that the company would need in the field of strategy, commercialization and internationalization as well as strong competence in economics.
In the list, Kåre also had an acquaintance that was good at design, marketing and digital surfaces, Øivind Solgård-Jensen. “What he can’t do about digital marketing, advertising, and websites you don’t need to know,” smiles the entrepreneur.
Both Krister and Øivind eventually bought into the company and actively began working on the product with Kåre.
“I’ve always said that I’d rather own something of a company that gets big than 100 of something that doesn’t get any of it.” It’s also the mistake many entrepreneurs make – they’re terrified of giving up stocks. Stocks are great for getting the right people. “
-Kåre Normann Sect, founder
The team now has what they need to grow, to expand the product spectrum, and to go internationally. What they do not have of competence internally, they buy in.
After two years, Bag’in came out on the market – a product that solves a problem that very many have and that people are willing to pay for.
“It’s been a tough journey both financially and personally, but it’s been J… Fun too. ”
Good helpers on the road
Kåre received early in the process tips on contacting the Patent office and supervisor Kenneth Bech. He got in touch to get tips on what he should do to make sure.
“In the Patent office, I got help looking at opportunities for both design, trademark and patent protection, and I got great advice to take with him when he was going to talk to a proxy for protection abroad. This has been an invaluable help. We haven’t gotten to where we are today if we hadn’t been helped by the Patent office. ”
In the beginning, Kåre made use of Norway’s Vel and Marius Sandvik to put in place an arrangement called unemployment benefit during the creation of NAV. Then you can get a simple salary for one year to work on the idea or project. Here Kåre also received good help from Kenneth in the Patent office.
Have taken production to Shanghai
“During that time we have been in contact with many different companies in terms of finding the best resources to manufacture our product. We were very uncertain if we were to take production to China, as this can be risky in several ways, “says Kåre.
Via several tips, Kåre contacted the founders of PramPack and Douchbag, and then came into contact with a production environment that has factories in China.
“When producing abroad it is extremely important to protect the product, including to ensure that we are exporting and selling the product in the country in which the product is produced. There have been many ugly stories about Western companies that have slept in the hour and did not fit On its IPR. Very good to have the Patent office as a sparring partner there, “says the entrepreneur.
Important to build a good brand
Kåre is committed to protecting the products through a strong brand.
“When someone has success, it comes copies. Then it’s important that we have a trademark people remember. “
-Kåre Normann Sect, founder
Now, Bag’in has built a platform with over 20 models.
“We have started with the storage of outdoor furniture for it is a giant market. Then we come with our own trampoline bag now. It’s going to be exciting. A bag that you can pack down all the trampoline parts in and fit all trampolines. Simple and ingenious, for it solves a big problem for those who do not know where the trampolines should be stored or where they actually lie. ”
Bag’in works systematically to build the brand, so that people will know that there are those who have the original, while others who come on the market with similar products, only have copies.
The entrepreneur is very concerned that the product should have a value for the customer – does this solve a problem for the customer and is the customer willing to pay for it?
“Everything we do in Bag’in is based on the philosophy: has it value to the customer, it has value for us.”
Kåres main entrepreneurial tip: Talk to others
Entrepreneur Kåre Normann Sechipset has a special advice to take to other entrepreneurs who are wondering if they should put their ideas to life: don’t be afraid to share the idea of others.
- Share with others, but talk to people you trust. You will never succeed if you do not dare to get help from others to develop your idea.
- Get input from friends and acquaintances, and good helpers like the Patent office; Those who work in the Patent office have confidentiality, so they can not tell anything further.
- Dare to tell and dare to be challenged. Don’t take it personally if someone criticizes what you do. Ask rather what does not work. Be curious.
- Make sure you get more on the team and that you can build the company together with. Supplementary competence is very important.